The focus of the new prudsys RDE 3.2.4. release for the prudsys RDE client is to allow for an even faster and easier RDE configuration through clear design and new functionality. In addition to the user interface, the six other prudsys RDE modules were also updated, expanding their functionality.
The new release of the prudsys RDE 3.2.4 (in short, prudsys RDE) is both technically sophisticated yet agile and easy to use. In recent months, realtime analytics specialist prudsys has not only been working on improving the RDE module itself, but also on the user-friendly operation of the leading personalization solution for online retail.
The result: the new prudsys RDE release can now implement sophisticated and individualized personalization projects even more easily.
RDE Client with clear design and expanded functionality
The focus of the new prudsys RDE release 3.2.4 is the new designed user interface, and not only by a cleaner design, but also through additional added features. The primary objective of this new client is simplification and usability. In this way, various functions such as special projects, parameter settings and statistics can now simply be marked with shortcuts and be called up quickly. Additionally, an extensive template library provides numerous ready-made, immediately accessible solutions. The new template concept, which is now divided into the levels template, boxes and slots, maps the most recommendations requirements realistically.
More in-depth statistics and filter in the Recommendations module
The new release for module prudsys RDE | Recommendations provides extended, more in-depth statistics that allows for the differentiation between recommendation templates and recommendations boxes. In addition to the known and established ratios, collected for all templates, now the recommendation outputs (the so-called prudsys Views) are template-specific and also viewable through the box view. Thus, the user sees the accepted clicks-per-box and the resulting sales amount attributable to each box. With this function, pinpointing exactly where additional revenue is generated is faster and easier than ever before.
Through a more flexible configuration of the recommendation types in the transaction history, it will be possible to discern which elements of the transaction history should be worked on in the future, and in what way. Therefore the user can decide whether the recommendations should be based either on the transaction history in the current session, or only based on transaction data, or whether both databases should develop recommendations together.
Even stronger dynamic price optimization with new algorithms
The module RDE | Pricing, which specializes in the optimization of dynamic pricing based on user behavior, has been expanded to include new algorithms. These allow for price calculation adjustments on virtually any additional parameters (i.e. for holidays, weather). The realtime price adjustment based on the integration of this information is now even faster and more up-to-date. A newly-developed offline simulation can now filter the most effective pricing algorithms for the future, and tests the various pricing algorithms against each other.
Module RDE | Data Cleansing turns into RDE | Search
The module prudsys RDE | Data Cleansing has been continuously developed and expanded to include additional functionalities. In order to better highlight its core functionalities, the module has been given a new name and is now available as prudsys RDE | Search.
prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.
The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater ? Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.
prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world?s biggest data mining competition, the DATA MINING CUP.
Kontakt:
prudsys AG
Denise Seifert
Zwickauer Strasse 16
09112 Chemnitz
+49 371 27093-0
presse@prudsys.com
http://www.prudsys.com
Pressekontakt:
wortgold | Agentur f?r nachhaltige Kommunikation
Frau Sandra Koegel
Stelzendorfer Gutsweg 8
09116 Chemnitz
0157 77711580
service@wortgold.com
http://www.wortgold.com
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